How to Bring the Season into Your Marketing

How to Bring the Season into Your Marketing

It’s fall and everyone’s excited for sweater season and pumpkin-spice-everything! Us too! But latte cravings and wardrobe-layering aside—as professionals, marketers, and communicators, isn’t there something comforting about knowing what to expect from a season? We all...
Do You Need a Business Coach or a New Brand?

Do You Need a Business Coach or a New Brand?

Kathleen here and lately I’ve been receiving a lot of emails from creative entrepreneurs who aren’t sure whether they need a business coach or a brand platform. The short answer: you’re going to need both. So where do you begin? Do you hire a business coach? Or a...
Creating a Cohesive Promotional Campaign

Creating a Cohesive Promotional Campaign

If you’ve been following the Braid blog for awhile, you probably understand the reasons why it’s important to have a cohesive brand presence – it makes your business look polished and professional, it attracts your dream customers, and brand consistency builds trust...

How to Say No to A Dream Customer

One of the best things you can do for your business is say no to clients who are a bad fit. Saying no to a bad fit clears not only mental space, but literal calendar space so you can say YES to the jobs that are a good fit – and in turn, deepen your creative expertise...