It’s fall and everyone’s excited for sweater season and pumpkin-spice-everything! Us too! But latte cravings and wardrobe-layering aside—as professionals, marketers, and communicators, isn’t there something comforting about knowing what to expect from a season? We all...
Kathleen here and lately I’ve been receiving a lot of emails from creative entrepreneurs who aren’t sure whether they need a business coach or a brand platform. The short answer: you’re going to need both. So where do you begin? Do you hire a business coach? Or a...
If you’ve been following the Braid blog for awhile, you probably understand the reasons why it’s important to have a cohesive brand presence – it makes your business look polished and professional, it attracts your dream customers, and brand consistency builds trust...
One of the best things you can do for your business is say no to clients who are a bad fit. Saying no to a bad fit clears not only mental space, but literal calendar space so you can say YES to the jobs that are a good fit – and in turn, deepen your creative expertise...